MotoAmerica and Asbury Partners Sign Sponsorship Partner Agreement
Sporting Veterans Combine to Change the Face of Motorsport Brand Integration
COSTA MESA, CA (January 9, 2018) – MotoAmerica has announced that it has signed a new branding and sponsorship agreement with Asbury Partners for all its sponsorship and brand integrations, marking a new vision for professional motorcycle road racing in the United States.
“We could not be more excited about taking motorcycle racing to the next level,” said MotoAmerica President Wayne Rainey. “Telling great motorcycle racing stories and organically working with brands to drive fan engagement is everything here at MotoAmerica. We’re looking forward to the new partnership with Asbury.”
At a time when brands are questioning the return on investment for sports marketing in general, and motorsports sponsorships in particular, MotoAmerica is creating unique opportunities for organic brand placement that flows naturally from broadcast and digital placement into event activations that spur audiences past engagement into conversion opportunities. These opportunities for sponsors promise to deliver unique branding experiences that not only reach hundreds of thousands of motorcycle racing fans but activate new customers for both endemic and non-endemic marketing partners.
“Motorcycle racing has some of the most avid fans in all of motorsports,” said Mike Hargrave, Partner at Asbury. “The team here at Asbury has over 75 years of sports-marketing experience and we are very excited to be working with such a great racing series, teams and the MotoAmerica leadership group with a vision of growth for the sport.”
MotoAmerica has announced its 2018 schedule that begins with the Dunlop Preseason Test, March 26-27, at the Barber Motorsports Park in Birmingham, Alabama. The first of MotoAmerica’s 10 rounds will be the Suzuki Championship at Road Atlanta in Braselton, Georgia, April 13-15.
About MotoAmerica
MotoAmerica is the North American road racing series created in 2014 that is home to the AMA Superbike Championship. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner. For more information on MotoAmerica, visit www.MotoAmerica.com. Also make sure to follow MotoAmerica on Twitter, Facebook and Instagram.
About Asbury Partners
Asbury Partners ( www.asburymarketing.com ) is a full-service marketing agency focusing on sports and entertainment marketing, sponsorship marketing and brand development. With offices in Chicago and Charlotte, Asbury Partners works with multiple clients including individual NASCAR teams, Tough Mudder, USA Swimming, Jimmy Kimmel, Race Team Alliance, Dancing With The Stars, Mentholatum, 9/11 Firemans Fund, Varsity Brands and LeagueSide. Asbury partner, Ryan C. Garton, leads the Chicago team and has over 25 years of marketing experience from United Airlines, Discover Card, Gallup Organization, Starbucks, Kenneth Cole, Pepsi, National Hockey League, WalMart among others. Garton leads Asbury’s marketing strategy and new product development practice helping several clients with launching new consumer facing products. Asbury’s Charlotte offices are led by Partner Mike Hargrave, who has over the last 30 years clearly been a marketing sponsorship industry leader. From his involvement in marketing and sponsorship for Anheuser-Busch, ChevronTexaco and ConAgra, Hargrave has led some of the largest marketing budgets in the United States and was most recently the Chief Marketing Officer for NASCAR’s Richard Petty Motorsports.