Natural Born Lady Rider™ Campaign Gives its Name to the 24th Edition of the METZELER Calendar: Courage, Determination and Talent to Show Pure Femininity on Two Wheels
Munich (Germany), December 19, 2016 – Celebrating the talent and passion transmitted by women riders throughout twelve months of imagery: the 2017 METZELER calendar. Titled, Natural Born Lady Rider™, it was created with the aim to dedicate a tribute to female motorcycle pride, emphasizing the determination shown by women of all ages to ride their motorcycles.
This METZELER initiative celebrates the 125th anniversary of the productive activity of motorcycle tires, as it continues with the theme of the campaign, Natural Born Lady Rider™, launched last November with a movie marathon lasting 48-hours. Focused on women motorcyclists: from the movies shown at Deus Leica Theatre in Milan comes a full color calendar, produced in a limited edition with the collaboration of “Somewhere”, showing professional athletes and pure bike enthusiasts, from all over the world yet united by their love for motorcycling.
The calendar year opens with Vaune Phan, a blogger from Singapore, as the January star, followed by the blonde queen of the road races, Maria Costello, a professional rider who has achieved three podiums at the legendary Isle of Man TT Races. British motoblogger Joanna Benz, who is very active on the social network Instagram, beautifully graces the March page. April goes around the world with Lea Rieck, a German biker who rode around the planet on a Triumph Tiger 800 XCA named Cleo. Italy triumphs in May with Sara Trentini, six-time Italian Trial Champion and 2012 European Champion. The summer opens up with Alicia Sornosa, the first Spanish woman to have ridden five continents riding a two-wheeler. Three American women, a mother and two daughters, are portrayed in the month of July. Their world record as the first mother-daughter-daughter trio to simultaneously hold land speed records: their names are Laura Klock, Erika and Karlee Cobb. France is represented by the motorcyclist Lydia Truglio Beaumont (August) and Sarah Lezito, 24 year old stuntwoman among the most followed on social networks and also considered by many as some of the best in this field (September), while the United States open the page dedicated to October with Jody Perewitz, who holds 15 speed records, as well as being the first woman to have reached 200+ mph on a V-Twin. The Dakar Rally is the November page, starring Tina Meier, a German rider. To close the year we return to the Land of the Rising Sun, where we find Yuka Izutani, a journalist that shares a deep passion for motorcycling.
METZELER’s communication activities will continue in the next months: for any other information, please visit our website www.metzeler.com.