MV AGUSTA AND MOTUL SIGN WIDE-RANGING GLOBAL PARTNERSHIP
One of the most historic and legendary motorcycle manufacturers, MV Agusta, has signed a wide-ranging global partnership with one of the world’s leading lubricant companies, Motul.
Varese, 26 May 2016 – The deal covers use of the company’s extensive range of products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all motorcycles bearing the prestigious brand’s name. In addition, many decades of competition experience from the lubricant experts will benefit carefully selected partners through an all-encompassing racing collaboration in the Motul-sponsored FIM World Superbike Championship.
Giovanni Castiglioni, MV Agusta – President & CEO, spoke warmly of the newly agreed association: “I do not consider this a simple business partnership with a leading brand in the lubricants industry, but a tribute to the fundamental ingredient in the process of manufacturing our motorbikes; a completely handmade process in which every gear is assembled entirely by hand. I am delighted that this Ingredient has finally found its place of prominence with our new agreement.”
Marco Baraldi, Motul Italy – General Manager, added: “We are delighted to announce this new partnership with a brand as iconic, legendary and prestigious as MV Agusta. High quality and performance are common denominators between our two companies and we also share a real passion for racing. We have no doubt that this partnership will very quickly bear fruit both on track and through our distribution network.”
MV Agusta’s production facilities in Varese will use products from Motul Group’s industrial lubricants division, MotulTech. These high technology lubricants are developed and manufactured specifically for the lubrication of industrial equipment as well as for the machining and transformation of metals.
The agreement with MV Agusta will include the supply of Industrial maintenance lubricants such as hydraulic, gear and slideway oils and greases. The metal working operations will benefit from soluble fluids supply; parts cleaning and protection solutions finally complete MotulTech’s supply.
The goal is to offer MV Agusta a comprehensive solution of top tier products for the entire production process, reflecting its “Casted, Drilled, Filled” concept.
Recognised for its comprehensive, reliable and high-performing range of products for production machines, Motul’s products will be used in all MV Agusta bikes including Motul 7100 100% synthetic engine oil, brake fluids and coolants.
With Motul offering a presence in over 100 countries worldwide, and an extensive distribution network, MV Agusta will strongly recommend Motul’s products to its own distributors as a result of this partnership. The brand has a long-held passion for competition, as does Motul, and the new racing partnership will include a joint venture in the Motul FIM World Superbike Championship with the MV Agusta Reparto Corse Team. All MV Agusta competition bikes have been using products from the Motul Factory Line range, especially the famous 300V lubricants as well as Motul MC Care products.