Italian fashion brand, NeroGiardini join the FIM MotoGP™ World Championship as the title sponsor of the Austrian GP, now called the NeroGiardini Motorrad Grand Prix von Österreich.
Having last hosted a Grand Prix in 1997, Austria and the FIM MotoGP™ World Championship eagerly await the return to the Red Bull Ring-Spielberg track. No rider on the current World Championship grid has claimed victory at the Austrian circuit before, presenting a new and exciting challenge for all the riders in the three categories.
A magnificient circuit meets a new and forward focused sponsor, demonstrating the continuing evolution of the championship. Founded in 1975, the Italian brand pride themselves on remaining a whole-heartedly Italian company, shown with the Italian Tricolore proudly displayed on all their products. NeroGiardini aim to safeguard Italian footwear culture and sell over 3.5 million pairs of shoes a year.
Aside from sponsoring the Austrian GP, NeroGiardini will also have a presence at all the Spanish and Italian Grands Prix as they deepen their partnership with MotoGP™. With 50 flagship stores and products in over 2,500 other stores, NeroGiardini look to utilise MotoGP™’s global audience to broaden their appeal.
Enrico Bracalente, CEO and owner of NeroGiardini, declared: “We are putting various strategies in place to boost the international presence of the NeroGiardini brand. The agreement with the FIM MotoGP World Championship will give us tremendous visibility and bring our brand to the world. The sponsorship of six races, four in Spain and two in Italy and the naming of the Austrian GP on the 14th of August will guarantee an excellent return due to the benefit of a varied public and age range. I have been a racing enthusiast since my childhood, so the satisfaction with this agreement is two fold.
Pau Serracanta, Managing Director, Commercial Area at Dorna Sports commented: “It is great to see a popular and modern fashion brand such as NeroGiardini join the World Championship as a sponsor. The appeal and growth of MotoGP continues to grow and expanding and the new partnership with NeroGiardini is evidence of this, not only will they be the title sponsor for the NeroGiardini Motorrad Grand Prix von Österreich that will take place at the Red Bull Ring-Spielberg track, but they will also have an advertising presence at the Italian and Spanish GPs through the year. We are proud to have them on board for this new adventure in Austria, mixing a classic circuit with a modern brand.”