MotoAmerica Names Dainese And AGV As Official Safety Partners
Both Brands To Serve On Newly Formed Safety Council
COSTA MESA, CA, FEB. 12 – MotoAmerica has announced that it has signed an agreement with Dainese and AGV that will see the premium motorcycle apparel brands serving as Official Safety Partners and Supporting Partners of the 2016 MotoAmerica AMA/FIM North American Road Race Series. As a component of the agreement, Dainese and AGV will serve as members of a newly formed Safety Council with the objective of maximizing the safety of motorcycle racers both on and off track.
In addition to placing trackside branding at every round and participating with MotoAmerica in an advertising campaign, Dainese and AGV will have pop-up stores at a number of MotoAmerica rounds, including Circuit of The Americas in Austin, Texas (April 8-10); Road America in Elkhart Lake, Wisconsin (June 3-5); Barber Motorsports Park in Birmingham, Alabama (June 10-12); and Mazda Raceway Laguna Seca in Monterey, California (July 8-10).
Dainese and AGV are also expanding their sports marketing program with MotoAmerica and plan to have a rider-support representative on hand at all rounds to handle the apparel needs of sponsored racers.
“It’s good to see Dainese and AGV supporting MotoAmerica again this year,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Making our sport as safe as it can be is vital to all of us and having Dainese and AGV on board with us as a safety partner shows their commitment to both our riders and our series.”
“Dainese and AGV partnered with MotoAmerica in their first year, and I’m very pleased to expand our relationship for 2016,” said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America. “We fully support their commitment to growing road racing from the grassroots up, and we see the series as an effective vehicle for continuing to grow our brands in North America.”
About MotoAmerica
MotoAmerica is the new North American road racing series created in 2014. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner. For more information on MotoAmerica, visit www.MotoAmerica.com. Also make sure to follow MotoAmerica on Twitter, Facebook and Instagram.
About Dainese Group
]Founded in 1972 by Lino Dainese, the company produces advanced protective wear for motorcycling, mountain biking, winter sports and equestrian use. In 2007 the company acquired premium race- and sport-helmet manufacturer AGV, and in 2015 it acquired premium winter sports and cycling protective-gear brand POC. Dainese, AGV and POC protective products showcase some of the most innovative technologies in action sports and are used by the world’s top athletes.