Workwear giant Dickies become title sponsor of the British Supersport Championship

Dickies will increase their presence in the MCE Insurance British Superbike Championship in 2016 after the worldwide market leading workwear company agreed a new three-year associate level partnership with commercial rights holder MSV.

The increased involvement ahead of the new season which gets underway at Silverstone on April 8/9/10 will include title sponsorship of the vastly popular British Supersport Championship, the leading support series to MCE British Superbikes.

Dickies will also maintain their prominent trackside visibility, continuing to supply safety clothing to the Racesafe marshals and MCE BSB medical team who support every MCE British Superbike Championship event.

Maurice Morton, Dickies’ Sales & Marketing Director (Europe), commented: “We have been involved with the MCE British Superbike Championship since 2013, so we are thrilled to continue our series support as the new title sponsor of the British Supersport Championship, which offers a fantastic platform for the sport’s future stars to launch their careers.

“The new partnership will make the Dickies brand even more prominent throughout the 2016 series. Currently the famous clothing brand supplies the ‘Dickies Orange Army’ safety apparel for the Racesafe marshals and the medical team, as well as work wear for the media corps.”

MCE British Superbike Championship Series Director, Stuart Higgs, said: “I’m delighted that Dickies will return with an increased involvement for this season. With their association and practical input over the past few years they have already created a very strong identity with the series and I’m sure that this new partnership will raise this even further.”

Dickies will also remain involved with the popular UK Worker of the Year competition, which is open to everyone and anyone who works in the UK. The 2016 competition will have ASDA alongside Dickies as the associate sponsor and the prizes will be even better than the luxury holiday, a bike and a year’s free shopping at ASDA along with many other offers.

More information about Dickies’ sponsorship for the 2016 British Supersport Championship and UK Worker of the Year 2016 will be announced soon.

For more information visit www.britishsuperbike.com