Aliso Viejo, Calif. – SCHUBERTH has a new look! The German based helmet manufacturer has partnered with Hamburg based agency Jung von Matt to develop a new corporate identity. With a revised brand logo, new fonts and a focus on the color orange, the rebrand coincides with the launch of SCHUBERTH’s new 2016 helmets and graphics.

“We are extremely excited to present our new Corporate Identity to our customers,” said Mike Talarico, SCHUBERTH North America Marketing and PR Manager. “It’s much more than new colors and logs, it’s a paradigm shift in the way we do business. The new identity puts the focus squarely where it belongs: on our customers and the experiences they enjoy while using our helmets.”

The new corporate identity begins with a transition from the traditional SCHUBERTH blue to a new, vibrant orange. The iconic SCHUBERTH logo has been updated to reflect this change, and new fonts have been developed to ensure that a modern and uniform look and feel is found in all SCHUBERTH materials moving forward.

The SCHUBERTH website has also been redesigned to reflect the new corporate identity. Along with the updates to the company colors, logos and fonts, the new SCHUBERTH website features a modern and responsive design to accommodate worldwide visitors across all devices. See the new SCHUBERTH look at www.schuberth.com/us.

About SCHUBERTH: Helmet manufacturers SCHUBERTH are based in Magdeburg, Germany. They have been designing and manufacturing high-end head protection systems since the early 1950s. With its wide range of innovative products, the company is a world leader in motorcycle and motorsport helmets as well as in protective helmets for industrial, fire service, police and military use. The company’s work with Formula 1, the cream of motorsport, has triggered the development of new products which set new standards for head protection systems. For more information please visit www.schuberth.com.