More stopping power to US dealers – SBS Brakes opens US office.

After seeing significant growth in the North American market throughout 2014 and the start of 2015, SBS is upgrading its presence in the US powersports market.

The Scandinavian based manufacturer is proud to announce the addition of Mr. Chris Jensen as SBS Brand Manager for the USA. He will be touring the country to support dealers, reps and SBS partners alike in growing our common business and raise the overall awareness of these great products and trusted performance brand.

Chris comes from a position with Erik Buell Racing where he was working on supporting EBR dealers worldwide. Before joining EBR, Chris used to run his own performance parts shop and is recognized for his many years in the powersports industry, working for performance leaders like Pirelli, Öhlins and SBS.

SBS Sales Director, Ms. Christel M. Pedersen states: “It is of the utmost importance for us, that our business partners throughout North America feel that SBS delivers on all our promises and we are therefore very happy with this solution where a strong cooperation between the dedicated SBS HQ and Production team in Denmark and a US based solution with Chris as SBS brand Manager”.

Based in the Chicago area, SBS believe that Chris will bring an even higher value to its American customers and partners, through a closer and stronger market presence. This means any SBS dealer or SBS distributor can benefit from Chris’ many years and experience in the business and as a rider himself, as he will be available for event support, product and training seminars and other support activities.