Dainese and Yamaha Together for Launch of the New R1M

COSTA MESA, Calif. (Feb. 23, 2015) – Dainese and Yamaha have renewed their partnership at the global launch of the R1 and R1M. During the presentation to international media at Eastern Creek in Australia, Dainese unveiled a customized version of its D-Air Racing airbag suits that is based on the color schemes and style of the R1M.

Yamaha’s instructors will also use the airbag suits during YRE (Yamaha Racing Experience), exclusive events dedicated to all European R1M owners, planned at four European circuits: Mugello, Spa, Brno and the Nürburgring. During the YRE events, Dainese will offer R1M owners the chance to take advantage of its “made to measure” service.

The project, linked closely with the launch of the R1M, represents just one of several partnerships that have had Dainese and Yamaha working together to enhance passionate rider safety.

Stefano Grasselli, sales director for Dainese’s D-Air product line, commented: “At this early stage of the agreement with a prestigious partner such as Yamaha, we are more than happy. To be here, alongside Yamaha at the launch of such an important model as the R1M, makes us extremely proud and drives us even harder to look for further forms of collaboration aimed at meeting our respective customer requirements while providing everyone with maximum safety and satisfaction.”

Paolo Pavesio, Yamaha Motor Europe marketing division manager, added: “I would say that it has been quite natural to work with Dainese to enrich the available package around the R1M. The bike itself gives the closest experience to a MotoGP bike a customer can buy, and the Yamaha Racing Experience we’re offering to all 2015 R1M customers in July will enhance this link. Thanks to Dainese, our R1M customers will also have the possibility to get a tailor-made, R1M-inspired racing suit with the innovative D-Air airbag technology. The best work with the best.”