Royal Enfield’s Build. Train. Race. Program Opens Applications for 2024 Season
The Acclaimed All-Woman Initiative Returns to Build Community, Competition, and Race Bikes
MILWAUKEE (Oct 23, 2023) — Royal Enfield has announced its signature Build. Train. Race. (BTR) Program will return in 2024 to both American Flat Track and MotoAmerica national championships. New and experienced motorcycle racers are welcomed to the racing community with the opportunity to travel the country and compete in a national championship series.
Applicants are encouraged to apply for the Road Racing or Flat Track program through BTR’s website. As part of the application process, prospective riders will be asked to upload a two-minute video introducing themselves and explaining why they should be a part of the 2024 BTR roster. Registration for the season will remain open until November 13, 2023.
“Build. Train. Race. is an essential part of Royal Enfield’s DNA, and we’re excited to kick off BTR’s fifth season with American Flat Track and fourth year with MotoAmerica,” said Adrian Sellers, Head – Custom & Motorsport. “The combination of competitive spirit, camaraderie, and skills development creates a supportive atmosphere unlike anything else. It is always an absolute inspiration to welcome our new and returning riders, while joining them in their personal journeys with racing. With the support of our sponsors, we cannot wait for another season of exciting racing and growth.”
With a unique format bringing riders together from diverse backgrounds to compete in different track events, BTR celebrates women and motorcycle culture in North America. Royal Enfield’s BTR program fosters aspiring racers through the process of building a race bike from a stock Royal Enfield motorcycle—INT650 in BTR Flat Track and Continental GT 650 in BTR Road Racing—learning technique and race craft on the track, and, of course, racing in a national championship.
To apply for the Build. Train. Race. 2024 season, visit buildtrainrace.com/apply. For the latest updates, follow the official Instagram page at instagram.com/build.train.race/.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the stylish Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – New Super Meteor 650, Interceptor 650 and Continental GT 650. The adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2,050 stores across all major cities and towns in India and through nearly 1,150+ touchpoints in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has four modern CKD assembly facilities in Brazil, Thailand, Argentina and Colombia. With more than 35% CAGR for the last 5 years, Royal Enfield is the leader in the global mid-size motorcycle market.
For more information on Royal Enfield North America, visit:
www.RoyalEnfield.com/us/en/
www.Instagram.com/RoyalEnfield_NA
www.Facebook.com/RoyalEnfieldNorthAmerica.
