Pirelli and ASRA Celebrate Continued Partnership for the 2025 Season
An Open Tire Series Built for Racers, by Racers
Pirelli Motorcycle Tires and the American Superbike Racing Association (ASRA) are delighted to announce the renewal of their esteemed partnership for the 2025 racing season. This collaboration reaffirms Pirelli’s unwavering commitment to delivering world-class performance and innovation to the racetrack while honoring ASRA’s legacy as a series crafted for racers, by racers.
For years, Pirelli has been a trusted sponsoring partner of ASRA, supplying riders with cutting-edge tire technology that enhances performance, safety, and competition. As the 2025 season approaches, this partnership continues to thrive, promising another year of exhilarating racing action and opportunities for riders to push their limits. Pirelli’s involvement underscores its dedication to advancing motorcycle racing while supporting the diverse needs of ASRA’s passionate racing community.
ASRA remains steadfast in its mission to provide a platform where racers of all backgrounds can compete on their terms. True to its roots, the series will maintain its status as an open tire series in 2025, ensuring competitors have the freedom to choose the equipment that best suits their riding style and strategy. This racer-driven philosophy, combined with Pirelli’s industry-leading tire solutions,including their Diablo Superbike and Supercorsa line up., sets the stage for a season that celebrates skill, innovation, and the spirit of competition.
“We are proud to continue our partnership with ASRA, a series that embodies the heart and soul of motorcycle racing,” said Oscar Solis, Senior Racing Manager of Pirelli North America. “At Pirelli, we are passionate about supporting racers at every level, and ASRA’s commitment to an open tire format aligns perfectly with our goal of empowering riders with choice and performance. We look forward to an exciting 2025 season filled with celebrating competitors’ achievements at ASRA events.”
“Our partnership with Pirelli is a testament to our shared values of excellence and dedication to the racing community”said ASRA partner Alex Spellman. “ASRA was built for racers, by racers, and we’re thrilled to carry that legacy forward in 2025 with Pirelli’s support. By remaining an open tire series, we ensure that our competitors have the flexibility to race their way, and we can’t wait to see what this season brings.”
The 2025 ASRA season promises to deliver high-octane competition across its challenging courses, showcasing the talents of skilled riders using top-tier equipment. Further details will be announced in the coming weeks. Fans and participants alike are encouraged to stay tuned for updates as ASRA and Pirelli gear up for another unforgettable year.
About ASRA
The American Superbike Racing Association (ASRA) is a premier motorcycle racing series in the United States, dedicated to fostering a competitive and inclusive environment for riders. Built for racers, by racers, ASRA offers a unique platform that prioritizes rider choice and celebrates the thrill of the sport.
About Pirelli
Founded in 1872, Pirelli is a global leader in premium tire manufacturing, renowned for its innovation, performance, and deep-rooted passion for motorsport. With a legacy of excellence, Pirelli continues to support riders and racers worldwide, delivering tires that blend cutting-edge technology with superior quality.
