SHORAI LFX™ BATTERIES LAUNCHES ALL-NEW WEBSITE TO BETTER SERVE QUICKLY GROWING CONSUMER BASE — Shorai Continues Brand Expansion Campaign with Website Redesign — SUNNYVALE, Calif., (July 18, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced the launch of its all-new website design. As part of its brand expansion campaign, Shorai’s new website focuses on the end-user by making sure information is readily available and easy to access with its updated look, improved visuals and simplified navigation. The site now includes more detailed product information to help customers better understand Shorai’s LFX™ batteries by viewing pricing, specifications, installation guides and more. Created with the user experience in mind, the website has been optimized using the latest in internet browsing technology to ensure the site is compatible with today’s search engines and mobile devices. New content will continue to roll out over the coming months as more features are added to increase functionality. “Our main objective of the redesign was to create a site that will provide up-to-date information to the public in an effective manner. After months of designing and testing we are extremely pleased with Shorai’s new website,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “We have added more graphics and images throughout the site and have worked to ensure the e-commerce system in place is better than ever. Most importantly, today’s users are searching the internet on smartphones and tablets in addition to traditional computers so Shorai’s new site can be easily viewed across all platforms.” Shorai also utilized the website redesign to highlight the company’s continued expansion, partnerships and growth within the motorcycle and powersports industries. The new website site prominently features Shorai’s relationships with the Yoshimura Suzuki Factory Racing team, participation at industry events such as the American International Motorcycle Expo (AIMExpo) and the Progressive® International Motorcycle Shows (IMS), its newest commercial programming on CBS Sports and Speed TV, along with a more expansive listing of its most trusted distributors like Tucker Rocky, Batteries Plus and Interstate Batteries. Designed from customer feedback, visitors to the new site can benefit from more up-to-date content that is easy to navigate and share with others. Customers are now able to find a dealer nearby with the enhanced dealer locator information. Visitors can stay informed with the latest company news as well as industry-related news and events. The News section features recent announcements, industry news, rider reports and monthly newsletters. In addition, Shorai’s new website allows users to access product information and videos with the option to share across all major social networking sites. Shorai LFX™ batteries are ultra light, will not sulfate to allow for a longer service life and hold an unloaded charge for one year without maintenance, making them a great choice for seasonal recreational vehicles. Available in nearly two dozen sizes and designed for a wide variety of personal applications, from motorcycles to ATVS, personal watercrafts to lawnmowers, Shorai LFX™ batteries can be found in thousands of dealers across the globe and online at www.ShoraiPower.com. About Shorai Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai LFX™ batteries, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.shoraipower.com. For media information and product testing requests, please contact [email protected] or 951-719-1040.