HARLEY-DAVIDSON AND UFC® REUNITE FOR EPIC 2013 One Fan To Win Motorcycle and VIP Experience at the Harley-Davidson Hometown Throwdown During Harley’s 110th Anniversary Celebration and UFC 164 in Milwaukee MILWAUKEE (March 20, 2013) – To celebrate 110 years of freedom, Harley-Davidson Motor Company is riding again with the Ultimate Fighting Championship®. The UFC and Harley-Davidson first teamed up five years ago to forge a unique partnership between these two all-American heavyweight brands. “It’s been an amazing ride with the UFC,” said Dino Bernacchi, Harley-Davidson Marketing Communications Director. “In this – Harley-Davidson’s 110th Anniversary year – we’re upping the ante and putting one lucky fan in the center of the action as only Harley and the UFC can.” In 2013, the centerpiece of the partnership will be the Harley-Davidson Hometown Throwdown event on Harley’s home turf, Milwaukee, during the iconic brand’s 110th Anniversary Celebration over Labor Day Weekend. One grand prize winner will score a customized Street Bob® motorcycle and receive a VIP trip to the Harley-Davidson Hometown Throwdown. Additionally, the winner will literally make an appearance in the Octagon® during the Harley-Davidson Hometown Throwdown event at UFC® 164 at the Bradley Center on August 31, as his or her custom designed 110th anniversary logo will be painted in the Octagon®. “The UFC is excited to team with Harley-Davidson again and play such a pivotal role in Harley’s 110th Anniversary celebration during UFC® 164,” said UFC President Dana White. “The UFC and its fighters are proud to be members of the Harley-Davidson family.” Fans can enter for their chance to win by going www.harley-davidson.com/UFC. On the site, fans can create their own 110th Anniversary graphic and share why their image is worthy of the Octagon® and the VIP prize package. About the Harley-Davidson 110th Anniversary The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout September 2013. The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend. Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. About Harley-Davidson Motor Company Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com. About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX. In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.