Riders Discount to sponsor Luie Zendejas in the WERA National Challenge Series. Holland, MI February 4, 2013 Riders Discount renews partnership with racer and athlete Luie Zendejas. Not only will Luie compete in the WERA National Challenge Series but he will also pursue his passions, such as Mountain bike racing, IRONMAN sanctioned triathlons and to top it off some free fly parachuting with a custom one off Riders Discount parachute. We look forward to supporting Luie as a Riders Discount sponsored athlete and encourage all to follow his blog at www.riders-discount-raceteam.posterous.com. Luie Zendejas “I’m excited to take this ongoing relationship with Riders Discount to a higher level. Being able to go back out this year and represent them in the WERA nationals with bigger and better support is really going to give me the ability to focus much more on my riding and less on the logistical part of the sport. What makes this relationship so special is I will be representing Riders Discount in my up and coming sanctioned IRONMAN triathlons, Mountain bike racing and my Free Fly Skydiving events this year with really cool custom RD paint jobs on my helmets. Brian has been a great sponsor and friend, I wanted to step up my efforts to help grow and spread RD love and let others know what excellent product knowledge and customer service they have to all motorcycle enthusiast in my other sport disciplines. I look forward to writing my blog to share my adventures both on and off the track. This year is going to be the best ever!!” Brian Gibson Owner Riders Discount “Not only is Luie a national bad ass serving our country but is also an extreme athlete. What’s not to like about a guy that fights for us overseas and pursues life to the fullest. Riders Discount is proud to have Luie representing our company.”