Öhlins Launches Quarterly Online Publication Called “Performance”

Öhlins Launches Quarterly Online Publication Called “Performance”

© 2012, Roadracing World Publishing, Inc.

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Hendersonville, North Carolina: Öhlins Racing AB, the parent company of Öhlins USA, has launched a quarterly webzine, “Performance,” designed to give enthusiasts a dynamic relationship with the World leader in Advanced Suspension Technology for Automobiles, Motorcycles, ATVs, and Snow Machines. The first issue is live and can be found at: www.ohlinsnews.com. Until the end of August, new subscribers to this free e-zine have a chance to win two VIP-tickets for a MotoGP round that includes, VIP-tickets, paddock access, meetings with Öhlins technicians, and more, for a complete behind-the-scene racing experience. The prize-winning MotoGP event can be selected from remaining 2012 events, or from the 2013 calendar, and does not include travel or boarding. The “Performance” publication is aimed at a global audience of both car and motorcycle enthusiasts. Features in Issue One include: tour of the Swedish factory, two- and four-wheel racing, street motorcycles and autos, a custom build, the grueling Iron Dog Snow Machine race, Lamborghini Adventador, 2012 24-Hours of Le Mans victory, the company’s rally car heritage, and more. This e-zine was created by Holeshot PR, a UK motorsports agency. Öhlins World Marketing Communication Manager, Ola Lennström, said, “We’re really excited to be launching “Performance.” Everyone thinks of our racing success but there’s so much more to explain about the Öhlins ‘story’. We have very high-end technical products but the interesting part is their inspiration, the guys who built them, and, crucially, what they get used for; on circuit, road, dirt and snow. “We’ll be looking to feature more Readers bikes and cars in future editions and our big prize for this first issue is a special trip to a MotoGP event, to really see the paddock through the eyes of our travelling technicians. We have so many great stories to tell”¦.” Öhlins USA distributes and services the world’s leading performance suspension components for automobiles, motorcycles, and ATVs. Öhlins develops its proprietary and trend-setting suspension components, steering dampers and oils, at the highest levels of racing from open-wheel car racing, to Moto GP, to off-road competition on two and four wheels. Öhlins USA also provides training for service centers and dealers. Öhlins USA can be contacted at: 828-692-4525; www.Ohlinsusa.com

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