MOTORSPORT VISION SECURE MONSTER DEAL FOR MCE BRITISH SUPERBIKES MotorSport Vision, the commercial and media rights holder of the MCE Insurance British Superbike Championship have agreed to a sponsorship deal with one of world motorsport’s biggest supporters, Monster Energy. The global energy drink brand will serve as an official sponsor of the MCE British Superbike Championship. Monster Energy will also be the title sponsor of the British 125cc and Moto3 class which will be known as the Monster Energy Motostar British Championship, reflecting the commitment to young riders aspiring to reach the upper echelons of the sport where Monster Energy athletes such as Valentino Rossi, Cal Crutchlow and Bradley Smith dice it out at MotoGP World Championship level. Beyond the Championship rights association Monster Energy will be an official sponsor of the reigning MCE BSB champions Swan Yamaha. The full squad of Tommy Hill, Noriyuki Haga, Ian Hutchinson and Wesley Pearce as well as all the team assets will carry the Monster Energy M-claw logo. Stuart Higgs, MCE British Superbike Series Director said: “It’s a credit to the MCE BSB Championship that we have attracted another global brand like Monster Energy. “Their growth has been phenomenal and by connecting with their impressive online presence including 15 million Facebook followers we will be introducing British Superbikes to a new generation. “The title sponsorship of the Motostar class is very significant and shows how important young riders are to Monster Energy and how they are supporting the stars of tomorrow.” Jamal Benmiloud, Marketing Director, Monster Energy, added, “Having watched the ultimate grandstand finish to a Championship last season, we’re just as excited to start 2012 with an even greater part to play in BSB. Knowing the talent on show again this year and thanks to the passion that BSB fans continue to bring, we’re looking forward to playing our part in the phenomenal growth of the Championship.” All rounds of the MCE Insurance British Superbike Championship and the Monster Energy Motostar British Championship will be broadcast on British Eurosport. The opening round of the MCE Insurance British Superbike Championship and the Monster Energy Motostar British Championship takes place at Brands Hatch on Easter weekend (6-9 April). For more information visit www.britishsuperbike.com