D3O signs motorcycle rider Sam Lowes to new team as ambassador for motorcycle safety British impact protection company D3O is pleased to announce its sponsorship of World Supersport racer, Sam Lowes. The Brighton based company, as part of its 2012 marketing strategy, is recruiting brand ambassadors across its core sports markets to reinforce the importance of safety and impact protection in the motorcycle market. Sam and D3O will be working closely together to create customised impact protection products that will offer maximum comfort and protection while racing. Sam, aged 21 from Lincoln, has been racing competitively since the age of 8 and currently races with Simon Buckmaster’s Bogdanka PTR Honda squad. He also sponsored by French motorcycle clothing brand and D3O partner Furygan. Sam is competing in the FIM Superbike World Championship 2012 in the Supersport class with high hopes set on a title this year. Commenting on the new sponsorship, MotorsportBusiness Development Manager Richard Duncan-Hughes says; “Rider safety and comfort is at the forefront of all of D3O product innovation and, as the market leader in performance in motorcycle protection, we’re keen develop our product offering and to raise greater awareness for rider safety, and Sam is the perfect ambassador to help us achieve this.” In 2011, Sam suffered a serious injury to his collarbone following an accident while competing, which has helped to reinforce the importance of safety in his sport. Sam says; “As a professional track racer, we take safety very seriously. We’re competing at high speeds, and as much as we don’t want it to, crashes do happen, so we need to look after ourselves. The idea that I can wear something comfortable and protective while racing makes it even better, so I can focus on my performance and I’m really looking forward to teaming up with D3O to do this! Stay on it.” D3O is an impact protection solutions company that markets a unique patented technology, which is used to produce a shock absorbing material and has pioneered the use of soft impact protection in motorsports and other markets including electronics, sports, footwear and military. The move by the brand further highlights D3O’s position as market leader in motorcycle protection, and follows the recent launch of the Xergo range, which are the first limb protectors on the market which meet the new highest level 2 CE standard due to be imposed later this year. The D3O material is lightweight and flexible,giving athletes a full range of movement and maximum comfort. It’s unique properties mean that the molecules flow freely in standard conditions, allowing the material to remain soft and flexible, but on impact, they lock together to absorb impact energy and reduce the force transmitted, and then return to their flexible state. The two-year sponsorship deal will see D3O and Sam working closely together to raise awareness of rider safety and protection across the world, through media activity and filming projects during the FIM Superbike race season.