BMW Motorrad USA Sales Grew 7.4 Percent In 2011, S1000RR Still Best-Selling Model

BMW Motorrad USA Sales Grew 7.4 Percent In 2011, S1000RR Still Best-Selling Model

© 2012, Roadracing World Publishing, Inc.

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BMW S1000RR Superbike Remains Best-Selling Model Woodcliff Lake, NJ January 13, 2012″¦On the heels of BMW Motorrad reporting record global sales in 2011, BMW Motorrad USA posted a 7.4 percent growth in sales in 2011, nearly double the gain posted the previous year. Sales were fueled by continued demand for BMW Motorrad USA’s best selling model, the S1000RR Superbike, as well as for the popular core models R1200RT, R1200GS and R1200GS Adventure and the all-new six-cylinder K1600GTL and K1600GT. The company credits their sales performance to improved market conditions, a broad, continually enhanced model lineup and a strong dealer network. “BMW had successfully weathered the downturn in the motorcycle market in recent years,” commented Mac McMath, National Sales Manager, BMW Motorrad USA. “Now, with market conditions improving and the arrival of new and updated models, we are poised for continued success in 2012.” For model year 2012, BMW Motorrad USA is offering the all-new dual-sport G650GS Sertão, model updates for the F800R naked bike and S1000RR superbike, the K1300S and K1300S HP Limited Edition and the Special Edition R1200GS Rallye. All of these models are currently available at BMW retailers nationwide.

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