SaferMoto shows innovative airbag safety gear at International Motorcycle Show Sparks, NV, November 14, 2011 It’s said that people facing serious injury or death often see their lives flash before them. Imagine in that instant when a motorcyclist flies off a bike at a high rate of speed that the rider’s protective vest inflates, providing a thick cushion of air around the head, neck, chest and spine. Thoughts of “Thank goodness I’m wearing SaferMoto!” may well replace any quick reflections on mortality. Motorcycle enthusiasts and dealers from throughout the west will be able to see for themselves as SaferMoto, distributor of an innovative line of lightweight inflatable vests and jackets using protective airbag technology, will be demonstrating its products in booth 562 at the International Motorcycle Show, Friday through Sunday, November 18-20, at the San Mateo County Event Center, 2495 S. Delaware St. in San Mateo. SaferMoto.com’s products offer a level of protection that can’t be matched by conventional safety gear and armor, according to the company’s CEO, Alan Cunningham. Similar to an airbag, the SaferMoto vests and jackets deploy in less than a quarter of a second. A tether cord connects the vest or jacket to the motorcycle, and inflation from a compact replaceable CO2 cartridge is triggered instantly when the rider falls. Airbag-equipped apparel now is used in more than 30 countries worldwide and has been standard equipment for law enforcement departments including the Tokyo Police. Riders who’ve experienced an accident wearing a SaferMoto vest or jacket rave about the level of protection offered by the products. Professional motorcycle racer Justin Mastalka, 39, of Fernley, Nevada, was quoted in a 2011 USA Today article as saying, “Not only did it deploy like it was supposed to, but my helmet never touched the asphalt.” He credits the SaferMoto airbag with preventing him from suffering his eleventh concussion in a recent accident. SaferMoto airbag-equipped jackets and vests for all ages are available online and at select west coast motorcycle events and retailers including Big Valley Honda in Reno and Honda Suzuki of Salt Lake. SaferMoto will hold hourly demonstrations of its inflatable vests and jackets in action in booth 562 at the San Mateo International Motorcycle Show. Show hours are 4 to 9 p.m., Friday, November 18; 9:30 a.m. to 8 p.m., Saturday, November 19 and 9:30 a.m. to 5 p.m., Sunday, November 20. The show is open to the public with a $15 admission for adults, $6 for children 6 to 11 and children five and younger free with adult admission. A $4 discount is available for online tickets from http://www.motorcycleshows.com/buytickets or $2 at the door with code DLR2012. For more information, please contact SaferMoto.com at 877-250-6686, [email protected] or visit www.SaferMoto.com.