Monterey, CA (July 22, 2011) AMA Pro Motorcycle-SuperStore.com SuperSport rider James “the Rocket” Rispoli announces the release of a new social media program in coordination with social media partner Maverick Moto Media. The ANT Racing Motorsports sponsored rider envisioned a multi-platform media center that encourages conversation and engagement by attracting the market demographic that supports action sports and everything the motorcycle life-style has to offer. “This is the start of a new chapter in my program that I am very excited about” stated James. We have all used multi-media for a long time to get our message out to the market, but in today’s fast pace world we have to innovate and keep moving forward.” Information exchange and collaboration makes using social media for marketing not only the future it will become the life-style in which we communicate worldwide before we know it. “I’m really pumped about the program and want to learn, partner and embrace all the technology has to offer. I want to accelerate building my brand and the brands I represent in the sport. I can easily see that now more than ever my efforts both on and off the track will benefit my sponsors and fans when working together. I’m excited to ride, race and measure our success by winning in social media just as I win on the track. The future promises to be so much FUN.” “I am excited to be working with James and the ANT Racing team!” said Lance Lau, owner of Maverick Moto Media. “I’ve followed James since he began road racing and he has an incredible combination of talent, focus and sportsmanship. James’ youthful excitement for the sport makes him an excellent ambassador for motorcycle market. I believe we can do a lot together to connect and engage with fans and raise the profile of his brand, team, as well as their sponsors.” About James “the Rocket” Rispoli: James is a 20 year old Action Sports Athlete that races motorcycles in AMA Pro Road Race, AMA Pro Flattrack and AMA Landspeed record breaking. James also provides sales and marketing representation for sponsor companies that support him and his team. Please follow James at www.jamesrispoli.com, www.facebook/JamesRispoliRacing.com and www.twitter/jamesrispoli.com. About Maverick Moto Media: Maverick Moto Media is a full service firm providing social media marketing solutions to the powersports industry, led by Lance Lau. With an obsessive, laser-focus on the motorcycle industry and social media, Maverick Moto Media is uniquely situated to help Motorcycle-related manufacturers, retailers, service providers and racers, connect with their customers and fans, strengthen their brands and grow their business. Maverick Moto Media provides social media marketing services via Facebook, Twitter, YouTube & LinkedIn. Additionally MMM provides Image Building & Branding, Website Consultation, SEO, Targeted List Building Strategies, Business and Marketing Coaching, Press Relations & Releases, Editorial Content Generation & Product Photography & Video services. Follow Maverick Moto Media at ~http://facebook.com/MaverickMotoMedia~ & ~http://twitter.com/maverickmmedia~