Middletown, NY – April 2011. European Cycle Services is excited to announce new sponsorship agreements with La Bella Strings and Schnellbacher – Sendon Group, LLC for the 2011 CCS/ASRA Atlantic racing season. Steve Saucier, owner of European Cycle Services and the ECS racing team declared that “the passion of our Italian race bikes echoes the precision and harmony of La Bella Strings. I am proud to have La Bella as a sponsor. Schnellbacher – Sendon have helped one brick at a time to fabricate a cornerstone of dedicated racers who will build on last years many successes to make 2011 an even more spectacular race season!” Richard Cocco, president of La Bella Strings announced: “I am proud to offer my support to a team of such gifted riders who perfectly reflect the high standards and quality of La Bella Strings” ECS riders Ian Helmke, Peter Meringolo, Val Sendon and Matthew Parry will be fiercely competing for the championships in the CCS/ASRA Atlantic series on ECS Racing built and maintained Ducati and Aprilia motorcycles. ECS Racing will be at the track for every CCS Atlantic series event to support their many customers and sponsored riders. Follow the ECS CCS/ASRA racing season at: www.europeancycleservices.com/racing/ecs-racing-blog/ www.europeancycleservices.com