American Suzuki’s Ad Agency Questus Adds Media Planner

American Suzuki’s Ad Agency Questus Adds Media Planner

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QUESTUS ADDS MIKE KELLER AS MEDIA PLANNER FOR AMERICAN SUZUKI ACCOUNT New Addition Brings Powersports Business Experience to Benefit Suzuki’s Advertising Program BREA, Calif. Questus, Inc., an industry-leading interactive marketing and advertising agency based in San Francisco and New York City, has hired Mike Keller as Media Planner for the American Suzuki Motor Corporation account. He will manage the advertising operations for Suzuki’s Motorcycle/ATV division, including media buying, planning and campaign strategy. Mike has been a lifelong participant in powersports, beginning with riding off-road motorcycles at a young age. He has worked as a professional in the powersports industry for eight years, three years at the Motorcycle Industry Council’s Specialty Vehicle Institute of America (SVIA), and over five years at TransWorld Media. “We are ecstatic to have Mike come on board,” said Questus Co-founder Jordan Berg. “We believe his experience at TransWorld will enable us to create unique advertising opportunities with our publisher partners.” At Transworld, Mike started as a salesperson for TransWorld Motocross, and was promoted to Associate Publisher of Transworld Ride BMX, gaining experience on the publishing side of the powersports industry, alongside John Howell, executive editor of TransWorld’s Quad Off-Road magazine. “Having worked with Mike at TransWorld for nearly five years, I know what a true professional he is and I’m extremely excited to have him join our team,” said John Howell, who is now Questus’ Account Director for American Suzuki, “Having yet another teammate with a vast amount of powersports experience will only help us develop stronger advertising and digital strategies for our client.” At Questus, Mike will work with Suzuki to develop effective advertising campaigns and media strategies that better spotlight their organization, brand, and class-leading products.

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