Museum of Design Atlanta Inaugurates New Space with Thrilling Motorcycle Show Passione Italiana: Design of the Italian Motorcycle March 20 June 13 Atlanta (February 10, 2011) In celebration of its new facility in the Midtown Arts Corridor, the Museum of Design Atlanta (MODA) features an exhibition celebrating the sleek and the sexy – the Italian motorcycle. MODA’s opening exhibition will provide a thrilling look at the design that turned Italian motorcycles into objects of desire at the same time that they dominated the racecourse. Passione Italiana: Design of the Italian Motorcycle opens to the public on March 20, 2011 and will run through June 13. The Museum of Design Atlanta (MODA), in association with the Barber Vintage Motorsports Museum, introduces Passione Italiana curated by Joe Remling of ai3, Inc. an examination of the astonishing design passion and technological advancement behind the most desired motorcycles in the world. This exhibition presents eleven masterpieces of Italian motorcycle design spanning the last five decades including motorcycles by MV Agusta, Ducati, Bimota and Moto Morini. With a dynamic and exclusive mixed media backdrop and freestanding interpretative stations, the exhibition will showcase and discuss the design of Italian motorcycles in the larger context of fashion, industrial and furniture design. This rare and intimate exhibition will compare design and technological advancements of vintage Italian motorcycles to their contemporary counterparts. By exploring the ingenuity and creative evolution of Italian motorcycle design, Passione Italiana will expose the raw passion of their designers and riders. The museum’s Grand Opening Party will include a preview of Passione Italiana on March 19. Tickets will be available soon at www.museumofdesign.org or by calling 404.979.6455. About Museum of Design Atlanta (MODA) Moving to Midtown Atlanta in March 2011, MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design. MODA examines how design affects our daily lives through engaging exhibitions, K-12 educational outreach and exciting adult programming. MODA regularly features exhibitions of architecture, industrial and product design, interiors and furniture, graphics, fashion, and more. For more information, visit: www.museumofdesign.org. MODA is located at 1315 Peachtree Street, Atlanta, Georgia 30309 and can be reached at 404.979.6455. Museum entrance is $10, free for members. Museum Hours beginning March 20: Monday Closed Tuesday 10am-5pm Wednesday 10am-5pm Thursday 10am-8pm Friday 10am-5pm Saturday 10am-5pm Sunday 12noon-5pm