Alpinestars has spent nearly half a century developing superior, technical racing products through its dedication to one core philosophy: From commitment comes great achievement. This approach, adopted as a foundation for Alpinestars’ research and development, directly mirrors the commitment demonstrated by top athletes. Ground-breaking products such as the Racing Replica leather suit, the Supertech R road-racing boot and the Tech Air Race electronic airbag system, were developed, in part, using direct feedback from top road racing athletes. This family of athletes, responsible for putting Alpinestars’ products to the ultimate test, includes Moto GP champion Jorge Lorenzo. Jorge’s life, much like Alpinestars’ philosophy, has been a never-ending quest for greatness. Join us as we catch a glimpse into the life and philosophy of one of Alpinestars’ champions, Jorge Lorenzo.

Jorge Lorenzo Preview from Alpinestars USA on Vimeo.

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