I Choose Vortex campaign will feature end-users SALT LAKE CITY, UTAH Vortex Racing, a leader in high-performance motorcycle parts and accessories, announced today that has launched I Choose Vortex, a multi-media grassroots advertising campaign that will feature Vortex end-users in print and online ads as well as in social media and on Vortex’s Official YouTube channel, which is set to launch mid-February. “In 2012, we wanted to do something unique to thank our customers for being so loyal to our brand. We couldn’t think of a better way than to include them and how they feel about Vortex products in our ad campaign. Additionally, we (Vortex) can tell potential customers all day long that our products are great, but we feel this statement carries more weight coming from actual Vortex end-users. We’re very excited about this opportunity and we’re looking forward to how this campaign unfolds,” says Matt Griffin, president and founder of Vortex. How it works: Those interested in being considered for the honor of becoming an “I Choose Vortex Featured Rider,” are asked to submit up to three images of themselves on or posed by their bikes, a write-up on the parts they use and why they like them, and a Vortex-themed video about themselves and why they choose Vortex. All must be submitted in a single email to [email protected] For more detailed information, please visit www.vortexracing.com and click on “I Choose Vortex.” “This is a wonderful opportunity for the Featured Riders. Being featured in our national ad campaign will make the chosen riders more marketable to potential sponsors and add a significant accomplishment to their resumes. When I raced as a kid, I would have been all over this,” says Griffin. Vortex is currently accepting submissions for consideration and hopes to begin featuring Vortex customers in ads as soon as the end of the first quarter of 2012. The deadline for submissions is November 1, 2012.