IMS Event Attendees Take in Motorcycles, Custom Bike Show, Demos and More MILWAUKEE Harley-Davidson will bring an exciting look, feel and attitude to the 2010-2011 Progressive International Motorcycle Shows (IMS) with a new display area and a variety of activities designed to inspire the desire to ride. Activities at the 11 IMS events with Harley-Davidson participation include displays of 2011 motorcycles, Genuine Motor Accessories and MotorClothes® Merchandise, as well as Women’s Area with bike lift demonstrations, Fit Shop interactive motorcycle for customization, racing displays and more. Show attendees can enter a sweepstakes at the Harley-Davidson display to win a Harley-Davidson® motorcycle of their choice. IMS events with Harley-Davidson participation run from mid-November 2010 through the end of February 2011 (see detailed schedule below). – Dallas, November 12-14 (H-D demo rides Saturday & Sunday) – San Mateo, Calif., Nov. 19-21 (H-D demo rides Saturday & Sunday) – Seattle, December 10-12 – Long Beach, Calif., Dec. 17-19 (H-D demo rides Saturday & Sunday) – Detroit, January 7-9 – Washington, D.C., January 14-16 – New York City, January 21-23 – Cleveland, January 28-30 – Minneapolis, February 4-6 – Chicago, February 11-13 – Greenville, S.C., February 25-27 As a special benefit to the Harley Owner’s Group® (H.O.G.®), members can purchase IMS tickets online at www.members.hog.com or www.h-d.com/ims. to receive a special $4 discount available only online. H.O.G. members have the option to refer friends for a $3 online ticket discount. Another highlight of the IMS events is the Ultimate Builder Custom Bike Show, an Affiliate Competition to the AMD World Championship of Custom Bike Building. The Modified Harley Class sponsored by Harley-Davidson lets custom bike builders compete at the highest level while enthusiasts can check out these incredible motorcycles. Harley-Davidson motorcycle demo rides will be available at IMS events in Dallas, November 13-14, San Mateo, November 20-21 and Long Beach, December 18-19. Riders with a valid motorcycle license and appropriate riding gear can test ride a diverse selection of 2011 Harley-Davidson motorcycles. For a complete listing of Harley-Davidson events, please visit our Web site at www.harley-davidson.com/events. More information on the International Motorcycles Shows is available at www.motorcycleshows.com. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.