Honda Motor Europe And Ten Kate Racing Finalize New Three-Year Deal

Honda Motor Europe And Ten Kate Racing Finalize New Three-Year Deal

© 2010, Roadracing World Publishing, Inc.

Honda Motor Europe is delighted to announce that it has finalised a new three-year agreement to support Ten Kate Racing in the FIM Superbike World Championship. The two companies have enjoyed a fruitful collaboration lasting more than a decade and resulting in nine world championship titles eight in World Supersport and one in World Superbike. Honda Motor Europe has confirmed that Ten Kate Racing will continue to be its number one supported team in the World Superbike paddock and the new agreement is intended to give the team stability and continuity for its long-term development. The company considers that production-derived motorcycle racing is an excellent platform for rider development and the partnership between Honda and Ten Kate Racing has delivered excellent results on the track. It has also provided a successful commercial platform for organisations such as Japan Tobacco International through its Winston brand and, more recently, electronics manufacturer Hannspree. Carlo Fiorani, sporting manager of Honda Motor Europe, said: “After ten years of collaboration in the World Superbike paddock, we are happy to say that the level of co-operation between ourselves and Ten Kate Racing is stronger than ever. We are therefore delighted to confirm that this partnership will continue into the future.” Ten Kate Racing principal, Gerrit ten Kate, commented: “We are very happy to remain loyal to Honda. We have enjoyed a really good relationship for the past decade and enjoyed multiple world championships and race wins together. This new three-year agreement will enable us to continue with our technical development, our rider programme and to maintain a strong team structure. In the next few weeks we will finalise those three ingredients to prepare for the future.”

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