New product arrivals and continued dealer efforts boost Ducati sales Cupertino, Calif. (10 September 2010) Ducati North America is delighted to report a 24% increase in [year-over-year] sales for the month of August, a significant growth in a declining market for the second month in a row. August’s drastic increase in sales is the result of several influencing factors on the dealer and product sides of Ducati’s business. The increase is significant; as while Ducati is up 24% in North America the industry declined 13% stateside in August. The arrival of the new Monster 796 and the first 848EVO Superbikes saw two of 2010’s most exciting new models hit the market; while the Multistrada 1200 S continues to be one of the industry’s best sellers. This formidable product lineup has reconfirmed that the market wants innovative, quality performance models. “We are pleased with the hard work put forth by our dealer network, which allowed us to achieve these positive results,” said Jason Chinnock, Sales and Marketing Director for Ducati North America. “With the launch of the Fall Oppor2unity Sales Promotion and the renewed support of our dealer partners we are cautiously optimistic for the remainder of the season.” September will mark the arrival of many pre-ordered 848EVO Superbikes and continued deliveries of the Monster 796 ABS and Multistrada 1200 S; ensuring strong sales for Ducati as the fall season kicks off.