GEICO Powersports has made a multiyear commitment as the exclusive national insurance sponsor of the Pediatric Brain Tumor Foundation’s Ride for Kids® program. This “Champion of the Kids” sponsorship brings together the nation’s leading motorcycle charity and one of the country’s largest auto insurance companies to help work toward a cure for childhood brain tumors. “We are very excited to enter this partnership with GEICO Powersports,” said Kyle Clack, national director of the Ride for Kids® program. “They have made a significant commitment to forwarding our mission. GEICO’s corporate culture emphasizes safety, integrity and attention to detail, and is a great match to the way we run our events and our organization.” “We are so proud to participate in the Ride for Kids program,” said Thomas Garner, national director of the GEICO motorcycle division. “The work the Pediatric Brain Tumor Foundation does to help ensure that our children and their families stay healthy is absolutely vital. “A lot of motorcycle enthusiasts are involved in the Ride for Kids program,” Garner continued. “They know the PBTF has made great strides to improve survival and cure rates for children with brain tumors, and that more kids are living longer because of its research. GEICO is looking forward to being a part of these efforts to support our children and our community.” GEICO joins the Honda Riders Club of America (HRCA) and Cycle World on the Ride for Kids® sponsorship roster. HRCA has been the presenting sponsor of the program since 1991. About GEICO Powersports GEICO (Government Employees Insurance Company) as part of Berkshire Hathaway is the third-largest private auto insurer in the United States. GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles. In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), recreational vehicles (RVs), boats, homes, apartments and mobile homes. Commercial auto insurance and personal umbrella protection and life insurance are also available. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to geico.com. About the PBTF Ride for Kids® The Pediatric Brain Tumor Foundation® (PBTF) and the Ride for Kids® program promote childhood brain tumor research and provide family support through free literature about brain tumors, educational newsletters, online conferences and college scholarships. The 2010 Ride for Kids® season continues on July 11 with an event in South Bend, Ind. For more information, go to www.rideforkids.org or call 800-253-6530.