Mazda Raceway Laguna Seca Speeds Forward with a 3-Sided Daktronics Video Display, Creating the Ultimate Experience for Fans BROOKINGS, S.D. April 22, 2010 Spectators visiting Mazda Raceway Laguna Seca in Salinas, Cali. this year will be greeted by a massive three-sided video display and scoring tower system from Daktronics. This state-of-the-art system features the latest in LED video technology and the capability to engage racing fans with live and recorded video images, integrated real-time race information, colorful animations and vivid graphics. “We are extremely grateful for the Laguna Seca Raceway Fund which was instrumental in making the new scoring tower a reality,” said Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. “A special thanks also needs to be extended to the Porsche Club of America Western Region for its generous help with the scoring tower.” “Daktronics has helped us provide our fans with the latest and greatest they will have a great view of the action throughout the entire raceway,” Campbell added. The three-sided video display will be installed atop the scoring tower and measures more than 13′ high by 30′ wide on each side. The displays’ incredible brightness and wide angle visibility will provide all fans with an up-close view of racing action. When not showing graphics, animation or public announcements, advertisers will be highlighted with a wide variety of visuals and messages. In addition to the three-sided video display, the track is updating its leaderboard with Daktronics LED digits, providing a clear, bright view of race standings. The scoring, timing, video, messaging and sound components will integrate through a Daktronics proven control system. The new scoring tower will have a long tenure with minimal maintenance and lower power consumption. The new displays make Mazda Raceway the only motorsports venue in California with live video on top of its leaderboard and the only motorsports venue in Central and Northern California with permanent live video displays. Mazda Raceway Laguna Seca opens the season with the American LeMans Series Monterey presented by Patrón on May 21-23, 2010. For tickets and additional information please visit www.Mazdaraceway.com or call 800-327-7322. About Daktronics Daktronics is recognized as the world’s leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. For more information, visit the company’s Web site at www.daktronics.com. About Mazda Raceway Laguna Seca Mazda Raceway Laguna Seca is a non-profit organization run by the Sports Car Association of the Monterey Peninsula (SCRAMP). Each year SCRAMP donates approximately $250,000 to charities and groups in the area. Along with these donations it is estimated that Mazda Raceway Laguna Seca brings in about $120 million dollars to the local economy with the help of its major events scheduled annually. Mazda Raceway Laguna Seca hosts five world-class race weekends each season, with elite road racing series from around the world visiting the Monterey Peninsula every year. Mazda Raceway Laguna Seca was established in 1957. The world-renowned raceway has been operated since its inception by the Sports Car Racing Association of the Monterey Peninsula (SCRAMP), a not-for-profit 501C(4) corporation. Each race season, SCRAMP donates its net proceeds to the volunteer groups that help put on the races. Mazda Raceway Laguna Seca’s world-class 2010 racing schedule includes the American Le Mans Series Monterey presented by Patrón May 21-23, the Red Bull U.S. Grand Prix featuring MotoGP World Championship July 23-25, the Pre-Reunion August 7-8 and the Rolex Monterey Motorsports Reunion August 12-15.