Royal Enfield USA Adds Staff To Support Plans For Growth

Royal Enfield USA Adds Staff To Support Plans For Growth

© 2010, Roadracing World Publishing, Inc.

Faribault, Minn “” In response to strong consumer demand for its new product line, Royal Enfield USA has expanded its executive roster to include two renown industry veterans. The hirings reflect aggressive plans for growth in the United States market supported by Royal Enfield’s revolutionary new product line and the company’s stated desire to strengthen its relationship with new and existing dealers nationwide in the coming year. To lead the company’s sales and development efforts, Royal Enfield selected industry veteran Ron Greene as its Vice President of Sales and Dealer Development. With over 45 years of innovation and leadership at prestigious power sports companies including Kawasaki, Yamaha, Triumph, Harley-Davidson and the Piaggio Group, Ron brings a wealth of experience to help Royal Enfield ascend to the next level in the national marketplace. Ron’s focus at Royal Enfield USA will be in developing the Royal Enfield USA dealer network by strengthening existing dealers and establishing new distribution points in key markets. He will also oversee the development of an array new dealer-focused programs to include grassroots promotional support, dealer sales training, retail financing and more. Joining Ron in leading brand growth at Royal Enfield is Bill Stone, newly appointed Director of Sales, Marketing and Dealer Development. A well-known industry leader of more than 30 years, Bill brings with him a proven track record in sales, marketing, communications and dealer development that will further strengthen the Royal Enfield’s strong growth position in the United States market. “Ron and Bill are outstanding additions to the great team of professionals we already have at Royal Enfield. I was very excited to welcome them aboard,” says Kevin Mahoney, President of Royal Enfield USA. “We are extremely fortunate to be able to welcome new executive talent of this caliber as we enter the next phase of our growth as a company and a brand in this market. Their leadership and experience will be put to use immediately as we further strengthen our dealer network and product line to better serve a much broader base of consumers.” Royal Enfield USA, a division of Classic Motorworks, is the exclusive licensed distributor of Royal Enfield motorcycles in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955.

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