Dunlop Appoints New Director Of Marketing

Dunlop Appoints New Director Of Marketing

© 2010, Roadracing World Publishing, Inc.

Buffalo, NY: Goodyear Dunlop Tires North America announces the appointment of Christine Moore as Director of Marketing. In her role, Moore will manage all aspects of marketing for the Dunlop motorcycle and ATV business unit, including brand strategy, advertising, product marketing, consumer services and public relations. Moore will report to Joe Rosen, Chairman and President, Goodyear Dunlop Tires North America. “We are delighted to add Christine to the Dunlop motorcycle team,” said Mr. Rosen. “Christine’s extensive brand experience coupled with her diverse marketing knowledge will prove most valuable as we continue to grow Dunlop tire in the motorcycle and ATV segments.” Prior to joining Dunlop, Moore held a variety of marketing leadership positions with Ford Motor Company, including regional marketing manager, brand manager and vehicle line product manager. Most recently, she served as Vice President, Marketing & Corporate Communications for SIRVA, Inc., a global business services provider. Moore, a motorcycle enthusiast who enjoys riding with her family, received her MBA from Indiana University, and a BS in marketing from California State University, Sacramento. About Dunlop Tires Dunlop Tires is the largest supplier of original equipment and replacement motorcycle tires in the U.S. and the only manufacturer of motorcycle tires in North America. With North American operations headquartered in Buffalo, NY, Dunlop has been making and selling high-quality tires in the U.S. since 1923. For more information, visit www.dunlopmotorcycle.com

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