Harley-Davidson Offers $500 Over Trade-In to Competitive Owners Program Runs Through Jan. 31, 2010 at Participating Dealers Milwaukee (January 5, 2010) Harley-Davidson invites competitive riders to trade in their non-Harley-Davidson motorcycles for a new untitled Harley-Davidson motorcycle. As an added incentive, customers who trade-in an eligible competitive motorcycle toward the purchase of an eligible Harley-Davidson® motorcycle by January 31, 2010, will receive the dealer-negotiated trade-in value plus $500 towards the final purchase price. “It’s all about sharing the Harley-Davidson experience with a discriminating audience and earning the opportunity to welcome new riders into the family,” said Dino Bernacchi, Harley-Davidson Advertising and Promotions Director. “Currently one-in-four sales of new Harley-Davidson motorcycles are to competitive brand riders, but there may be some riders out there who don’t realize that nearly all Harley-Davidson dealers welcome competitive brand trade-ins, so we are spreading the word through this promotion and sweetening the deal to help get them on the ride of their dreams.” For more details about the competitive trade-in promotion, visit your local Harley-Davidson dealer or log onto h-d.com/trade-in. Company Background Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), Buell Motorcycle Company (Buell), and MV Agusta.