Irvine, Calif. (December 3, 2009) Advanstar Communications, a leading worldwide media company, today announced a breakthrough partnership between the Cycle World International Motorcycle Shows and mega lifestyle brand TapouT to bring TapouT’s counterculture alive at the remaining ten stops on the Cycle World International Motorcycle Shows nationwide tour. Commencing at the Cycle World International Motorcycle Show in Long Beach, Calif., Friday, December 4 to Sunday, December 6, a “TapouT Friday Night Fights” feature will come alive right on the motorcycle show floor. Motorcycle show attendees are invited to relax in the “TapouT Fan Lounge,” meet TapouT-sponsored UFC fighters, gather autographs and watch previous UFC fights and select episodes of TapouT’s original reality TV-series on big screens. “We’re opening up the tour to an entirely new youth audience that is passionate about motorcycle culture,” said Advanstar’s Group Show Director and Director of Business Development Jeff Dentremont. “To address their unique point of view, the TapouT/Bikes & Beats lifestyle area will feature music, video, fashion shows and everything else that will raise their pulse.” To kick-off this new partnership, TapouT crew members Punkass and Skyskrape and TapouT UFC fighters Mike Brown, Anthony Johnson and UFC Superstar Dan Hardy will greet fans and sign autographs on Friday, December 4, at the Cycle World International Motorcycle Show in Long Beach, where a TapouT tribute custom Suzuki built by VooDoo Industries Founder Rob Uecker will be unveiled. “We are thrilled to be working with Advanstar on this exciting partnership and we look forward to getting to know the motorcycle enthusiasts and introducing them to the TapouT counterculture in each market across the country,” said TapouT President Marc Kreiner. The “TapouT Friday Night Fights” feature with UFC fighter meet and greets, autograph signings and more will take place at the ten remaining Cycle World International Motorcycle Shows: December 4-6, 2009 Long Beach Convention Center Long Beach, CA December 11-13, 2009 Qwest Field Event Center Seattle, WA January 1-3, 2010 Rock Financial Showplace Novi, MI January 8-10, 2010 Carolina First Center Greenville, SC January 15-17, 2010 Washington Convention Center Washington D.C. January 22-24, 2010 Jacob K. Javits Convention Center New York, NY January 29-31, 2010 I-X Center Cleveland, OH February 5-7, 2010 Minneapolis Convention Center Minneapolis, MN February 19-21, 2010 Donald E. Stephens Convention Center Chicago, IL From New York to Seattle, this motorcycle extravaganza is an all access pass to the world of motorcycling with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, watercraft and more, as well as vintage bikes, custom choppers, demo rides (in select markets), informative seminars and more. This nationwide tour will also give motorcycle lovers of all ages the opportunity to check out the latest gear and aftermarket accessories, see thrilling entertainment from the Ducati Freestyle Team and enjoy fashion shows, meet and greets with TapouT-sponsored UFC fighters, music and modeling contests in the Bikes & Beats entertainment area and more. “During the past month, I had the privilege of getting to know the TapouT team and I have been inspired by their incredible vision, creativity and generosity,” said Advanstar’s Consumer Products Powersports Group Sales Director Sarah Timleck. “TapouT is not about clothing, it is about cultivating an entire culture bonded by an intense passion for a sport and the lifestyle it represents.” For the 17th consecutive year, Cycle World, the world’s most popular motorcycle magazine, is the title sponsor for the series. Box office ticket prices range from $15 to $17 for adults and $6 for children ages six to 11. Advanced discounted tickets are available online at an additional savings when you buy a week in advance and include a free BikeBandit.com $15 gift card with purchase (while supplies last). For more information call 800/331-5706 or visit www.motorcycleshows.com. About Tapout This counterculture crew boasts a sought-after clothing line, a raucous in-demand TV reality show, and sponsors the best MMA Fighters all the while creating hype and mystique The trio equaling the TapouT Crew – Mask, Punkass and Skyskrape – are no strangers to the fanfare surrounding the infamous sport of MMA and are never too shy to strike their notorious poses with fight-frenzied fans. As the premiere lifestyle brand of the MMA world, TapouT undoubtedly corners the competition- in and out of the octagon. The ubiquitous logo-blazen tee shirt that made TapouT a madhouse-hold name can now be purchased in more than 20,000 retail stores worldwide (not including online), along with a full line of fighter gear, men’s, women’s, youth and accessories. About Advanstar Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”