New Motorcycle Documentary Premieres on the National Geographic Channel September 17, 2009 at 9PM ET “Motorcycle Crash Tech” is an extraordinary behind-the-scenes look at the new technologies being used to avoid motorcycle crashes, and prevent injuries or even death when a racer or rider does go down. Exclusive interviews with racer Neil Hodgson and the legendary Giacomo Agostini describe first-hand what goes through a racer’s mind the moment they know they’re going to crash and vividly recount just how deadly racing was in the 1960’s and ’70’s. Combining rare archival footage from years past as well as contemporary AMA racing coverage, the film explains the differences between high-sides and low-sides and the extreme forces involved in both types of crashes. The film captures stunning action photography of world-class test riders Vito Guareschi (Alpinestars, Nolan, and Ducati) and Umberto Rumiano (MV Agusta) in action during what are normally closed test sessions of new riding gear and bikes. Brembo factory riders are also filmed testing the company’s newest brakes on twisting Italian mountain roads and performing incredible braking tests on Brembo’s private test track. Produced by Cry Havoc Productions, an award winning documentary film company specializing in Moto related films, “Motorcycle Crash Tech” will premiere on September 17, 2009 at 9PM ET on the National Geographic Channel. Filmed in 1080i high-definition and 5.1 digital surround sound, “Motorcycle Crash Tech” takes viewers on an extraordinary journey across Northern Italy. With rare access to the R & D facilities and research departments at Alpinestars, Brembo, Nolan, and MV Agusta, the film chronicles the very latest technologies being used in motorcycle riding gear, boots, helmets, brakes, and the bikes themselves to make racing and riding safer. More, from a press release issued by Brembo: BREMBO TECHNLOGY FEATURED IN NEW NATIONAL GEOGRAPHIC MOTORCYCLE DOCUMENTARY “Motorcycle Crash Tech” Premieres This Thursday NORTHVILLE, Mi., Sept.16, 2009 — “Motorcycle Crash Tech,” an extraordinary behind-the-scenes look at the new technologies being used to avoid motorcycle crashes and prevent injuries or even death when a racer or rider does go down, will premiere this Thursday, Sept. 17, 2009 on the National Geographic Channel. Produced by Cry Havoc Productions, an award-winning documentary film company specializing in Moto-related films, “Motorcycle Crash Tech” includes exclusive interviews with racer Neil Hodgson and the legendary Giacomo Agostini. The film captures stunning action photography of world-class test riders Vito Guareschi (Alpinestars, Nolan, and Ducati) and Umberto Rumiano (MV Agusta) in action during what are normally closed test sessions of new riding gear and bikes. Brembo factory riders are also filmed testing the company’s newest brakes on twisting Italian mountain roads and performing incredible braking tests on Brembo’s private test track. With rare access to the R & D facilities and research departments at Alpinestars, Brembo, Nolan, and MV Agusta, the film chronicles the very latest technologies being used in motorcycle riding gear, boots, helmets, brakes, and the bikes themselves to make racing and riding safer. Besides Thursday’s premiere at 9 p.m., the film is currently scheduled to air on Friday, Sept. 18 at midnight and Thursday, Sept. 24 at 5 p.m. All times are EDT. Brembo, headquartered in Italy with plants in 14 countries, is a world leader and design innovator of high-performance braking systems. It supplies brake systems to the most prestigious brands of passenger cars and motorcycles worldwide. Brembo has also proven leadership in motorsports with its products winning more than 200 world championships. For more information visit us at www.brembo.com/US or contact Brembo North America. Brembo is the owner of Brembo, Breco, Marchesini and Sabelt and operates through AP Racing.