Bruce Rossmeyer was killed today in a motorcycle accident while riding from the Harley-Davidson dealer meetings in Colorado to the 69th Annual Sturgis Rally in Sturgis, South Dakota, according to friend and racing associate Richie Morris. Rossmeyer was a longtime sponsor of Richie Morris Racing and owner of several Harley-Davidson dealerships in Colorado and Florida, including Daytona Harley-Davidson and Destination Daytona. More details will be posted as they become available. More, from a press release issued by Richie Morris Racing: It is with heavy hearts and great regret that Richie Morris Racing announces the passing of long time friend and sponsor Bruce Rossmeyer. Rossmeyer died today while riding his motorcycle on the way to the Sturgis Rally and Races from the Harley-Davidson/Buell Summer Dealer Meeting in Denver. “Bruce was first and foremost my friend,” said Richie Morris. “He stood by me through the good and bad years. We have been partners in racing since 1994. The racing community just lost a loyal supporter and he will be greatly missed.” Read more here: ~http://www.cfnews13.com/News/Local/2009/7/30/bruce_rossmeyer_killed_in_motorcycle_accident.html?refresh=1~ More, from a press release issued by AMA Pro Racing: Statement from Roger Edmondson, AMA Pro Road Racing President, on the Passing of Bruce Rossmeyer “All of us at AMA Pro Road Racing, and I am sure the greater motorcycle enthusiast community throughout the United States, are deeply saddened by the unexpected loss of Bruce Rossmeyer. Bruce was a passionate supporter and advocate for all of us who love motorcycles as much as he did. From the racing side in particular, Bruce was particularly enthusiastic and he was literally a supporter of the new AMA Pro Road Racing from the beginning when he joined us for one of our first major team announcements at Daytona late last year. We extend our deepest sympathies and condolences to the Rossmeyer family.” Roger Edmondson — AMA Pro Road Racing President