PICKERINGTON, Ohio — Keystone, Colo., is normally known for its cooler summer temperatures, but things are definitely heating up in the final weeks before the Aug. 19 kickoff of the fifth American Motorcyclist Association (AMA) International Women & Motorcycling Conference, presented by Harley-Davidson and Buell. Ducati is the latest addition to the demo ride lineup and will offer conference attendees the opportunity to sample a variety of its most popular models. “Ducati is very excited to take part in this year’s conference,” said Press Officer John Paolo Canton. “With the addition of the Monster 696 to our lineup, more women than ever are riding Ducatis. This conference is an important event on our social marketing calendar, and more importantly, we want to offer the opportunity to ride our bikes. The Rocky Mountains are the perfect environment to experience the performance of our motorcycles, and we look forward to a great event.” Added AMA Marketing and Special Events Manager Tigra Tsujikawa: “This summer’s conference is the premier event for women motorcyclists. Ducati’s presence underscores the significance of women as a rapidly growing and important segment of the motorcycling community, and we enthusiastically welcome Ducati’s participation.” Demo rides will be available for conference attendees beginning Aug. 19 and continuing through Aug. 22. Registration for the fifth AMA International Women & Motorcycling Conference, presented by Harley-Davidson and Buell, costs $165 through Aug. 3. Registration after Aug. 3, as well as on-site registration, will cost $185. The registration fee includes a commemorative t-shirt, and admission to all seminars as well as opening ceremonies on Aug. 19, a barn dance on Aug. 20, the International Street Party on Aug. 21 and a closing banquet on Aug. 22. Both the barn dance and closing banquet include dinner. Participants can register now at https://home.ama-cycle.org/iwmc/registration/register.aspx or by phone by calling (800) AMA-JOIN. While the event focuses on women riders, it is not limited to women. Men are welcome to participate with a paid registration. Sign up for conference e-mail alerts at [email protected], and follow conference updates on Twitter at http://twitter.com/womenandmoto. About the American Motorcyclist Association Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations.