Global insurance and financial products group Generali will be the title sponsor of the 2009 Gran Premio de la Comunitat Valenciana, the final round of the current MotoGP FIM World Championship season. The move – a deal made with MotoGP rights holders Dorna Sports S.L – is part of a project that will also include track side advertising and corporate hospitality at other Grand Prix events. Generali have also struck a three-year sponsoring agreement with MotoGP manufacturer Ducati. Speaking about the title sponsorship deal for one of the most heavily attended races of the year, Dorna Sports S.L. Managing Director Pau Serracanta stated: “We are very happy that a company like Generali, with a presence in over sixty countries, has come to an agreement with Dorna and Ducati to use MotoGP as a promotional and communication platform. It is particulary an interesting agreement for us, as we welcome a new sector – that of insurance.” According to Generali “The MotoGP world championship is an ideal sponsorship context perfectly matching with the international scope of the Generali Group which is glad to title with its brand the highly attended final round of this season”. The Gran Premio Generali de la Comunitat Valenciana takes place on November 8th More, from a press release issued by Marlboro Ducati: GENERALI AND DUCATI TOGETHER IN MOTOGP RACING The Lion logo on the Ducati bikes of Casey Stoner and Nicky Hayden as official sponsor Borgo Panigale (Bologna)/Trieste, 27 May 2009 On the eve of the Italian Grand Prix at the Mugello circuit, Generali and Ducati have announced an important partnership marking the debut of the Generali Lion logo in the MotoGP motorcycle World Championship, through the support of the red team from Borgo Panigale. The two companies have signed a three-year agreement naming the Generali Group, one of the largest European insurance providers active in more than 60 countries, as a Ducati official sponsor. The Generali logo will appear on the Desmosedici GP9 bikes and the overalls of World Champions Casey Stoner and Nicky Hayden. “The MotoGP World Championship is an ideal sponsorship context which perfectly matches with the international scope of the Generali Group. This agreement – said Giovanni Perissinotto, Generali Chief Executive Officer brings together two major Italian companies which, over the years, have been demonstrating a strong capacity for innovation that made them successful international players.” “We are proud of this important partnership with Generali – said Gabriele Del Torchio, Ducati Motor Holding Chief Executive Officer An agreement which confirms the great value which can be brought worldwide by the cooperation between two outstanding Italian brands which will actively promote the ‘Made in Italy’ all over the world. We hope this will be the beginning of a long and fruitful cooperation, confirming once again the credibility and highly professional skills of our technicians and employees”. During this year’s season, Generali will also be present at a number of MotoGP circuits and will be the title sponsor of the Valencia Grand Prix on 8 November.