Torrance, CA: American Honda introduced today a new membership format for the popular Honda Riders Club of America. Effectively immediately, new Members may join the HRCA free of charge. People holding existing paid membership privileges in the HRCA will continue to receive additional exclusive benefits until that paid membership expires. In addition, all Members will now have access to the new electronic-format Honda Red Rider magazine. Prospective members may sign up online to join the HRCA at www.hrca.honda.com, and the digital Honda Red Rider magazine will also be made available at this site as well. Special discounts will be offered to all HRCA Members for select events including the 2009 USGP races at Laguna Seca and Indianapolis, the AMA road races at Barber Motorsports Park, the Hangtown Motocross races and more. The continuance of paid Member benefits, which includes the addition of online access to one model-specific service manual, MSF rider-training reimbursement and more, will remain exclusive to those HRCA Members until the expiration of their current paid membership. Hundreds of thousands of enthusiasts enjoy riding their Hondas as often as possible. A membership in the HRCA is one more way to expand and enhance that riding experience. About Honda American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs, MUVs and personal watercraft in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.