DAYTONA BEACH, Fla. (March 4, 2009) – Shoei and its exclusive distributor Helmet House have reached an agreement with AMA Pro Road Racing that will see the world’s leading premium helmet brand named the “Official Helmet of AMA Pro Road Racing” and the presenting partner of the AMA Pro SuperSport presented by Shoei class. Shoei Premium Helmets are already the choice of many top AMA Pro Road Racing riders and now the brand will have even more exposure at series events and an expanded online presence. In addition to its official product position and SuperSport presenting role, Shoei will also be the title partner of the upcoming AMA Pro Safety Page on AMAProRacing.com. “Shoei is celebrating its 50th anniversary in 2009 and we couldn’t think of a better way to bring attention to this milestone in North America than by entering a partnership with the new AMA Pro Road Racing,” said Bret Milan, Marketing Manager for Shoei Safety Helmet Corp. “Shoei has built an impressive motorcycle racing legacy in the last half century but also has a firm eye on the future through this partnership that supports tomorrow’s stars in AMA Pro SuperSport presented by Shoei.” AMA Pro SuperSport presented by Shoei is AMA Pro Road Racing’s showcase of the sport’s next generation of motorcycle racing stars today. The proving ground series is reserved strictly for up-and-coming riders between the ages of 16 and 21 who compete on 600cc sport bikes that are only minimally modified from what you will find at your local Suzuki, Yamaha, Kawasaki, Honda or other motorcycle dealerships. “We couldn’t think of a better partner than Shoei to not only join us as the ‘Official Helmet of AMA Pro Road Racing’ but also to use their respected experience and reputation in helping to develop motorcycle racing’s next wave of talent,” said AMA Pro Racing President Roger Edmondson. “Shoei brings to these talented young athletes and all involved in AMA Pro Road Racing a commitment to quality and history of excellence that is second to none.” Based in Japan, Shoei manufactures the world’s most advanced motorcycle helmets using many proprietary manufacturing and design technologies in two state-of-the-art and company-owned factories. Every Shoei helmet is fully developed using an in-house wind tunnel to optimize design, ventilation and quietness for the rider. Further development is accomplished in competition and Shoei helmets are put to the ultimate test in races by leading Road Racing, Supercross and Off-Road Racers the world over. The list includes reigning AMA Pro SuperSport Champion Ben Bostrom, reigning Formula Xtreme Champion Jake Zemke, Kevin Windham, Josh Grant, Yukio Kagayama and Destry Abbott, among other notables. Additional information is available through Shoei Safety Helmet Corporation at (714) 730-0941 or www.shoei-helmets.com. Helmet House is the exclusive United States distributor of Shoei Helmets and the Calabasas Hills, California-based company has been a leading distributor of helmets, motorcycle apparel and gear for the last 40 years. AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT. AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series. Learn more about AMA Pro Racing at www.amaproracing.com.