NEW YORK, NY February 5, 2009 Aprilia USA is introducing a new way for consumers to experience Aprilia motorcycles. Starting with the 2009 Daytona Bike Week, March 2 7, the company will offer its new Aprilia Adventure riding experience to serious enthusiasts with a taste for discovering the adrenaline rush of Aprilia motorcycles on a real-world ride. Participants who are considering adding more or a new set of – cylinders to their garage can truly experience the latest Aprilia motorcycles on miles of scenic backroads, enjoy hospitality, refreshments and breathtaking views along the way, and take home a limited edition shirt, Aprilia Racing hat and other rewards. The Aprilia Adventure Daytona is open to licensed riders with proper riding gear for $20.00 per person. “A traditional ten-minute, right-hand-turn only demo ride just doesn’t provide enough seat time for someone to understand the attributes that really differentiate Aprilia motorcycles,” says Rick Panettieri, brand manager, Aprilia USA. “Aprilia’s innovative technology, such as the multi-shift-mode sport transmission on the 850 Mana or the tri-map ride-by-wire system of our 750 Shiver and Dorsoduro doesn’t just look impressive on a spec sheet it really delivers a unique riding experience. Our new version of the demo ride will give riders more time to fully appreciate Aprilia technology.” Each hour-and-a-half Aprilia Adventure Daytona ride will be customized to take advantage of the best local and regional riding routes. Along the way, riders can sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R. Registration for the ride is exclusively on-site at each event, with sessions available during Daytona Bike Week from 9 am to 5 pm daily. Interested enthusiasts are invited to visit the Aprilia Adventure Daytona registration area at the Aprilia Factory Demo Truck, in front of Daytona International Speedway. Following Daytona, The Aprilia Adventure series will travel to select major motorcycle events to be announced. For the latest information on Aprilia products and events, visit www.apriliausa.com. About Aprilia and Piaggio Group Americas Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com. In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.