Costa Mesa, CA – AGV Dainese USA held their first press event to showcase the 2009 collections, at the D-Store Orange County, in Costa Mesa, CA, location of the company’s headquarters in the USA. Fabio Muner, Marketing Chief, and Michela Amenduni, Press & PR Chief, both taking time to be on site from Italy, alongside Paolo Bacchiarello, the head of operations for AGV Dainese USA introduced the company’s new strategy since the 2007 merge of the two legendary Italian companies AGV and Dainese. The new staff for the USA was introduced to the 35 journalists who were gathered for the event, with the dazzling introduction of the new 2009 collections concluding the presentation. The latest in gear and technology from Dainese and helmets from AGV were exhibited in a fashion show along with a technical presentation on each item in the show, emphasizing the capability, advancements in design, safety, and fit that Dainese and AGV are famous for. After the show the staff was available for questions on both the vision presented for the company as well as specific queries on the items shown. www.dainese.com