Ducati North America To Focus On Dealer Network, Not Racing In Canada In 2009

Ducati North America To Focus On Dealer Network, Not Racing In Canada In 2009

© 2008, Roadracing World Publishing, Inc.

DUCATI PLANS THREE CANADIAN FLAGSHIP DEALERSHIPS FOR 2009 After achieving its goals and winning the 2008 Canadian Thunder championship; 2009 plans focus on the dealer network Cupertino, CA – Ducati North America announced today a series of plans to push its Canadian market forward beginning in early 2009. As Ducati organizes its agenda for the upcoming motorcycling season, it will focus Canadian resources on supporting the growing dealer network; switching tactics from its 2008 participation in the Parts Canada Canadian Thunder Superbike Series. Ducati will continue to develop its Canadian business with three new destination dealerships opening in 2009; located in Montreal, Toronto and Laval. The investment in facilities by Ducati and it’s Canadian partner dealers is part of a very successful and growing retail design program that was introduced by Ducati North America in 2007, with the 2008 Dealernews Grand Prize winner, Erico Motorsports of Denver, Colorado. “We are thrilled with the success the NCR Ducati team had this year, and are even more excited about the ambitious new projects going on with Ducati’s Canadian dealerships. The commitment being made by dealers in new stores underscores the confidence in the brand. We will continue our racing efforts in United States next year and will make a formal announcement in January regarding our direction.” – James Viola; Marketing Director of Ducati North America. The Ducati NCR squad dominated the Canadian Thunder class championship with the 848 Superbike. The team surpassed the goals it set out to achieve in 2008 by not only capturing the championship, but winning every race and finishing 1-2 four times during the season. Pos Rider Motorcycle Total 1 Valter Bartolini Ducati 309 2 Andrew Nelson Ducati 257 3 Dave Estok Buell 237 4 Michael Ferreira BMW 226 5 Darren James Buell 216

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