Ducati’s middleweight champion sets sales record. Cupertino, CA – Ducati North America is pleased to announce the 848 Superbike has become the brands fastest-selling model ever. Unveiled in Milan last November, the 848 was destined to be a sales success. As a lighter, more affordable alternative to Ducati’s 1098 Superbike the 848 has surpassed every sales record set by its sibling in the Superbike range. Since its release six months ago, over 1,200 848 Superbikes have been sold in North America; accounting for more than 20% of Ducati’s overall sales. The previous record holder was the 1098 Superbike, which revved its way into 1,000 new homes during the same period one year prior. The 18% growth en route to the record is no doubt due to the 848’s user friendliness, affordability and visual similarities to Ducati’s larger displacement Superbikes. “The 848 has successfully bridged the gap for those aspiring to own a Ducati Superbike as well as addressing the desires of our loyal customer base,” said Jason Chinnock, National Sales Manager for Ducati North America. “In addition, Larry Pegram’s success on the track in AMA Formula Extreme is driving showroom traffic as the 848 proves it’s a serious contender for the title.” With 14 Superbike World Championships to its name, it is no surprise that Ducati’s Superbikes are the marque’s best sellers. The current generation of Ducati Superbikes includes the 848, 1098, 1098 S and 1098 R models. With powerful L-Twin engines, name brand components and alluring Italian design; they are the ultimate in Sport Bike performance. For more information about Ducati and the 848 Superbike, please visit www.ducatiusa.com.