Canadian Superbike Series Promoters Issue Statement On Roadracingworld.com “Garbage Collectors” Headline

Canadian Superbike Series Promoters Issue Statement On Roadracingworld.com “Garbage Collectors” Headline

© 2008, Roadracing World Publishing, Inc.

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This just in from Professional Motorsports Productions: Professional Motorsports Productions understands there has been concern raised about the title accompanying the press release published on roadracingworld.com announcing the opening round of the 2008 Parts Canada Superbike Championship at Calabogie Motorsports Park. Some readers have been offended by the reference to the event sponsor, Waste Management Group, as “garbage collectors.” We understand that in the media world, and particularly on the internet, an eye-catching headline can be the difference between whether a story is read or not. Clearly, the headline used on roadracingworld.com has successfully drawn a lot of attention to the accompanying press release, giving extensive exposure to the event at Calabogie Motorsport Park and to Waste Management Group, which does include among its services garbage collection. “We appreciate the humor in the headline and acknowledge the efforts to publicize our event,” said Colin Fraser, president of PMP. Waste Management Group is involved in various areas of motorsport, and roadracingworld.com is aware of this. The less contentious story headline can be found at cdnsuperbike.com.

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