MILWAUKEE (July 16, 2007) The Harley-Davidson Museum is inviting motorcycle enthusiasts worldwide to give a unique holiday gift this year by participating in Living the Legend, an exciting opportunity to showcase personal connections to the Motor Company and the highly-anticipated Harley-Davidson Museum, opening in the summer of 2008. Living the Legend is a great way to honor the Harley-Davidson enthusiast in your life this holiday season by customizing a stainless steel rivet with a name and personal message. Rivets, available in three-inch or six-inch sizes, will be placed on either curved steel walls or special plazas on the grounds of the Harley-Davidson Museum. They can be customized in time for the holidays at www.h-dmuseum.com/livingthelegend. Recipients will be able to view their rivets displayed on the Museum grounds when it opens next year. “A rivet is one of the strongest bonds around, connecting everything from I-beams to blue jeans,” said Stacey Schiesl, director of the Harley-Davidson Museum. “Harley-Davidson chose the rivet as a symbol of the bond between Harley-Davidson and all those who celebrate freedom and the individual spirit of adventure.” The Living the Legend walls and plazas will be displayed on the park-like grounds of the Harley-Davidson Museum and will bring passion alive through the stories and experiences shared on each rivet. “Harley-Davidson’s heritage has been built upon the stories, passion and experiences of each rider,” Schiesl said. “Living the Legend is a great way for Harley-Davidson enthusiasts to share those stories and connect with our one-of-a-kind Museum.” For years to come, visitors from around the world will feel the Harley-Davidson pride when they explore the collection of personal messages on the Museum grounds. The Living the Legend walls and plazas will display thousands of stories, experiences and connections and will be a favorite destination of Harley-Davidson Museum visitors. To ensure installation in time for the Museum grand opening in summer 2008, enthusiasts should customize their Living the Legend rivets by December 31, 2007. Currently under construction near downtown Milwaukee at 6th and Canal Streets, the Museum also will be an exciting part of the 105th Anniversary celebration taking place August 28-31, 2008, in Milwaukee.