Yamaha Announces Cross Promotion with Northeast Sport Bike Association (NESBA) Cypress California — Yamaha Motor Corporation is pleased to announce a cross-promotion with the Northeast Sport Bike Association (NESBA). This promotion activates the sponsorship agreement announced in February. Among the benefits of the promotion, Yamaha customers will receive a free 1-year NESBA membership with the purchase of a new Yamaha Sport Bike and a discount on track days just for visiting a participating Yamaha dealer. Yamaha owners will receive discounts by email for NESBA track days and current NESBA members will receive discounts on Yamaha products. Full details are available at participating dealers which can be found at ~http://www.yamaha-motor.com/sport/racing/nesba_dealers.aspx~ “Our goal is to provide additional benefits for Yamaha owners and NESBA members” said David Docktor, Yamaha Marketing Manager, “and to continue our focus of being a customer centric company. We are pleased to initiate these incentives through our dealer network.” “With 155 track days this year, NESBA is the largest single-entity sport bike track day organization in the country”, said Bob Blandford, president of NESBA. “No other club offers more riding opportunities at more venues”. We are extremely pleased to be working with Yamaha. Yamaha’s customer-focused culture aligns directly with NESBA’s core values, not to mention they have provided some of the best tools to ride on the race track.”