IRVINE, Calif., May 11, 2007 – The first United Nations World Youth Assembly for Road Safety was held in Geneva, Switzerland, in April 2007, with the aim of engaging young people in the issue of road safety. The Motorcycle Industry Council was asked to provide information on the benefits of helmet use, and, in consultation with the Motorcycle Safety Foundation, produced a video for the Assembly. The Assembly was a key event in the First United Nations Global Road Safety Week (April 23-29), which was jointly organized by the World Health Organization and the United Nations Regional Commissions. Young people from more than 100 countries attended the Assembly; 400 signed a Youth Declaration for Road Safety, in which they committed to taking practical measures to improve road safety and calling on other young people to do the same. The MIC video, called “Helmets: Get Your Head Into It,” was presented during the conference. It highlighted a number of benefits of helmet use, focusing primarily on rider protection and comfort; showed how to properly fit a motorcycle helmet; discussed key safety and comfort features; and encouraged riders to wear full protective gear. In addition to wearing all the gear, all the time, including a quality helmet, the video recommends that riders get trained and licensed, ride unimpaired, ride within their own skill limits and become lifelong learners by taking refresher courses. The video is available for download at www.mic.org and has also been posted on YouTube and Break.com. MIC The Motorcycle Industry Council, located in Irvine, California, is a not-for-profit, national trade association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV parts and accessories and members of allied trades.