Specialists in fashion steel jewellery, Rochet has opened new horizons and concepts for the growing need for male fashion jewellery by signing a global agreement with MotoGP commercial rights-holders Dorna Sports S.L with the aim of developing an exclusive jewellery line. Engraved with the MotoGP logo this “fashion” jewellery range is dedicated to performance, technology, research & constant innovation. Patrick Brunet President of Zuccolo Rochet & C° that owns Rochet jewellery said, “Rewarding customers with exclusive products has always been the main target of our partners and employees. Thanks to their dedication, Rochet has finally reached a worldwide leadership position. Our agreement with Dorna will help us go further and illustrate our complicity on technical innovation and designs”. “We intend to strengthen our collaboration with Dorna,” said Georges Brunet, Rochet general manager. Rochet is the brand when talking about performance men’s jewellery and we look forward to developing the MotoGP Official Products as a complete programme of the prestigious MotoGP World Championships. The enthusiasm around this project is at a high, with the tough challenge of developing jewellery lines inspired from a technological world where the riders involved are truly at the pinnacle of their profession. When talking about engines, tyres, chassis or electronics MotoGP riders only know the best, and they push the limits on board their extremely impressive prototypes, which travel at over 345 km/h. Rochet is a brand dedicated to creating a fusion between fashion and this technological world which is always seeking for perfection. The new Rochet MotoGP range will have its Official presentation at ‘Baselworld’ this weekend, the world’s leading watch and jewellery show which takes place at Basel in Switzerland from April 12-19.