GRAND RAPIDS, MI Foremost Insurance, a leading insurer of outdoor specialty lines products including motorcycles, off-road vehicles, motor homes, travel trailers, snowmobiles, boats and personal watercraft got its start in 1952. The company has developed its expertise in the outdoor market ever since. With the launch of a new campaign dedicated to insurance for outdoor enthusiasts and their gear, the company stakes an all new claim on the outdoor lifestyle niche market. “Our understanding of the market cross over and the unique insurance needs of this market makes us the perfect company to serve it as a whole,” said Randy Slotten, Director, Foremost Independent Agent Direct Marketing. “Assisting our agents in marketing to outdoor enthusiasts through this campaign helps agents fully serve the outdoor product cross over markets.” Research supports the market cross over theory. Over one in five RV owners also own a boat, a similar percentage own a motorcycle or ATV. Over half of the dirt bike owners surveyed reported they regularly go camping. Nearly one third of personal watercraft owners also take part in power boating. The bottom line customers who seek to insure one outdoor vehicle, like a motorcycle, boat or RV are likely to pursue activities that include other outdoor vehicles. Agents can grow their business by tapping into this market segment and putting Foremost’s research and experience to work for them by recommending Foremost coverage to their customers with outdoor products. Aside from covering the outdoor vehicle itself, Foremost offers coverage for things like safety apparel, optional equipment, after-market parts and accessories, personal property, fishing and watersports gear, even towing and assistance. With an overall “Go Ahead. Get Outdoors.” theme, the campaign will include a new website. ForemostOutdoors.com, will serve as an information portal for the company’s outdoor product insurance offerings. The campaign will also include new marketing materials, print and web advertising, and more to support the unique lifestyle of outdoor enthusiasts and the activities they choose. Headquartered in Grand Rapids, MI, Foremost Insurance Company is a leading specialty personal lines insurer. Foremost insures the range of outdoor products, as well as mobile homes, rental and vacant properties, landlord properties and collectible cars. Go ahead, visit www.ForemostOutdoors.com or www.foremost.com to take a closer look.